Can somebody act?
We look for clear calls to action and usable contact routes instead of assuming a good-looking homepage automatically converts.
Free website conversion audit
Find where your website may be losing leads.
Enter a public website. We check whether visitors can understand the offer, find a clear next step, contact you easily and move through the site without unnecessary friction. You get sampled-page evidence, measured speed signals and a prioritised fix list. No signup.
Public pages onlyNo form submissionsClear, practical recommendations
Run the check
Check the path from
visit to enquiry.
We check the homepage and a small sample of useful pages for calls to action, contact routes, form friction, speed, readability and search basics, then turn the results into a clear action plan.
Opening the website…8%
Open siteWorking
Lead routesQueued
Sample pagesQueued
Speed & usabilityQueued
Build reportQueued
We couldn't complete that scan.
Check the address and try again.
What gets checked
See where the journey breaks.
A website can look polished and still make an interested visitor work too hard. We check the practical journey from landing on the page to understanding the offer, trusting the business and knowing what to do next.
How much work is the visitor doing?
Long forms, non-clickable phone numbers and pages with no obvious next step can create unnecessary resistance.
Does the page make sense?
We look at the visible message, trust signals and next step so the recommendations reflect the way a real visitor experiences the page.
How it works
What the scan can prove.
Visitor journey
We inspect public HTML for action wording, lead/contact forms, phone, email and booking routes, form length, labels and whether sampled pages expose a clear next step. Search/login and other utility forms do not count as lead routes.
Speed, readability and page quality
We check how quickly the page appears, whether it moves around while loading, whether text and controls are easy to use, and whether important search basics are in place.
Clarity and first impression
We use the measured page evidence and, when available, a rendered first-impression view to interpret clarity and priorities. Sites that render important controls only after JavaScript may need manual confirmation.
A small, deliberate sample
We check the homepage plus a few useful pages instead of crawling the entire website. That keeps the scan fast while still showing whether the visitor journey is consistent.
A simple health score
The score combines only the visitor-journey, speed, readability and search checks that actually completed. Missing evidence stays missing, and the overall score is withheld when coverage is too low. It is not a forecast of conversion rate or revenue.
Important: this is a first-pass website check, not your analytics. It cannot know your real conversion rate, lead quality or every customer journey. Use analytics, CRM/call data and customer behaviour to validate important decisions.
FAQ
A few things worth knowing.
What exactly does the checker scan?
It checks the public homepage and a small sample of useful pages for calls to action, contact routes, forms, speed, readability, search basics and whether visitors are given a clear next step.
Will it submit my forms or create fake enquiries?
No. The scanner never submits forms. It only inspects the public page structure and links that are already visible.
Does a low score prove my site has a conversion problem?
No. It means the automated checks found fewer of the signals we look for. Actual conversion performance should be validated with analytics, call tracking, CRM data and user behaviour.
Can this tell me exactly how many leads I am losing?
No. It can show likely friction and weak points on the public website, but real conversion performance needs analytics, call tracking, CRM data and customer behaviour.
Why might the speed numbers change between scans?
Website speed can change with server response, third-party scripts, network conditions and caching. Treat one run as a useful snapshot rather than a permanent measurement.