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Tell us what's getting in the way.

You do not need a finished brief and you do not need to know what the solution is called. Show us what is slow, awkward, disconnected, missing or simply not good enough. We can work out the technical shape from there.

ZF
PROJECT INTAKEBuild the first version of the brief
READY WHEN YOU ARE
01
ROUGHLY WHAT ARE WE LOOKING AT?

Choose an area, or don't.

This helps us route the first conversation. It does not lock the project into that category.

02
WHAT NEEDS TO CHANGE?

Describe the kind of problem.

Pick the closest fit. We can change the framing once we understand the detail.

03
WHERE ARE YOU STARTING FROM?

How formed is the project?

This is about context, not readiness. Rough ideas are welcome.

04
THE USEFUL DETAIL

Tell us what is happening.

Normal language is better than a polished brief. The more concrete the problem is, the more useful the first response can be.

Submitting this sends the brief to ZappFlow. It is a starting point for a conversation, not a commitment to a scope or solution.
Before you overthink the form

You are allowed to come to us early.

A useful first conversation does not require a specification document. In a lot of projects, deciding what should be built is part of the work.

01

“I only know the problem.”

Good. That is often the right place to start. We can turn the problem into the technical questions together.

02

“We already use loads of tools.”

We do not need to replace them by default. The answer may be connecting what already works.

03

“I have a weird edge case.”

That is usually where custom technology becomes useful. The awkward bit is worth explaining.

04

“I don't know if AI is relevant.”

That is fine too. AI is one capability, not a requirement for working with ZappFlow.

What a good fit looks like

We are most useful when the answer is not obvious.

The project does not have to be huge. The useful signal is usually that an off-the-shelf answer does not quite fit, the workflow crosses multiple systems, or somebody needs to think about the business and the implementation at the same time.

“We know exactly which SaaS product we want installed.”

If there is no meaningful custom work around it, you may not need us.

MAYBE SIMPLE
“The process crosses three systems and people keep fixing it manually.”

That is exactly the kind of awkward middle layer we like.

STRONG FIT
“We want to build something that does not really exist off the shelf.”

Custom software becomes much more interesting when the workflow is genuinely specific.

STRONG FIT
“We want AI because everyone else is talking about AI.”

We would rather work backwards from the job and see whether AI actually earns its place.

START WITH WHY
CLIENT FEEDBACK

The first brief does not need to be perfect.

“Exceptional service and delivery. Not only delivered what I asked for quickly and accurately, but provided additional outputs beyond what was asked for. Kept me informed at all stages.”