Custom technology, built around you

Build what your business is missing.

Custom software, automation, integrations, data, websites and AI, designed around the way your business actually works.

Start a project See what we build

Real builds, not packagesUK · US · Europe · beyond

ZappFlow build board

custom · connected · built to fit

ATLAS OPERATIONS

LIVE

CUSTOM CRMSales pipeline

PIPELINE£84.2k

OPEN27

AUTOMATED146

NEW · 14

Northstar TravelWebsite rebuild

QUALIFIED · 8

Atlas TelecomCRM + automation

WON · 3

Forth MarineClient portal

AIWebsite chatbotLIVE

Can you connect our site to our CRM?

Yes. I can qualify the enquiry and pass the context straight into the workflow.

Lead captured ✓

DBData enrichment92%

CompanyWebsiteSector

Northstarfound ✓Travel

Atlasatlas.co.ukTelecoms

Built to perform.

PERFORMANCE98

↯AutomationDONE

Form→CRM→Follow-up

Lead routed to Sales2s

ZAPPFLOW / CUSTOM BUILD STUDIO

BUILT AROUND THE BUSINESS Not the sector.

Sales Operations Customer experience Finance Marketing Delivery Admin Reporting

If it exists,we can connect it.If it doesn’t,we can build it.

ZappFlow is a custom technology partner. Tell us what is slow, disconnected, repetitive, broken or missing. We work out whether the right answer is software, an API, automation, data, a website, AI - or a combination.

Explore what we build You do not need a technical brief.

What can we build?

One team.
Across the stack.

From one internal tool to a connected system spanning software, automation, data, web and AI. Pick an area to see the kind of work we mean.

Custom software

Make the business easier to operate.

Internal tools, portals and dashboards can bring the jobs, people, files and actions your team actually needs into one place.

ZFOperations workspace

LIVE

TODAY

What needs attention?

NA+3

Review proposalHarbour Events · due 11:30

OPEN

Client portal readyForth Marine · access created

DONE

Renewal needs ownerNorthstar Travel · 14 days

ASSIGN

Work completedLAST 7 DAYS

Live activityAUTOMATED

Lead assigned to Nathan

Client access created

Payment matched to account

Automation + integrations

Move work without the hand-offs.

Triggers, rules, checks and actions can move work between systems while your team only handles the moments that actually need a person.

LIVE WORKFLOW Website enquiry routing 5 actions

TRIGGERWebsite enquiry

James · Atlas Telecom

NEW EVENT

→

CHECKExisting account?

Match email + company domain

YES ✓

→

CRMUpdate account

Add enquiry + source

SALESCreate task

Owner due today

Execution log1.4s TOTAL

10:42:08.122Form validated84ms

10:42:08.391Atlas Telecom matched191ms

10:42:09.104CRM + owner updatedCOMPLETE

Data systems

Fill the gaps. Keep the useful bits.

Collect, match and enrich information so incomplete records become something you can search, report on, monitor and act from.

RAW RECORDNorthstar Ltd

INCOMPLETE

WEBSITEMissing

DIRECTORMissing

SECTORUnknown

LOCATIONEdinburgh

TRANSFORMATIONField by field

Match companyname + location

✓

Find websitenorthstar.co.uk

✓

Enrich recorddirector + sector

✓

Watch for changemonitor enabled

LIVE

ENRICHED RECORDNorthstar Ltd

READY ✓

WEBSITEnorthstar.co.uk

DIRECTORJames Walker

SECTORTravel

LOCATIONEdinburgh

Web

More than a page that looks nice.

Responsive components, accessible structure, custom functionality and connected forms make the website part of the wider business system.

zappflow-demo.com

TRAVEL, REBUILT

A better way to plan the trip.

Fast, clear and connected to the systems behind the business.

FEATURETESTIMONIALFORM

AI systems

Different jobs need different AI.

Agents, website chat, voice and internal knowledge can all sit around the same business context while doing completely different work.

SHARED BUSINESS CONTEXT CRM · website · policies · customer history Connected

AGENTUpdate the CRM

Research complete · owner assigned

DONE ✓

CHATBOTQualify a visitor

12 users · CRM + Stripe

LEAD ✓

VOICEHandle the call

Appointment booked · 14:30

BOOKED

KNOWLEDGEAnswer from policy

3 internal sources checked

GROUNDED

And the awkward stuff in between

The useful things that do not fit in a neat category.

A lot of the best custom work is not a standalone “product”. It is the missing piece between the systems, people and information you already have.

Client experience

Portals

Secure client areas for documents, reports, support, onboarding and account information.

Operations

Reporting

Live dashboards and management views that pull the numbers together without the Friday spreadsheet ritual.

Documents

Document workflows

Extract, classify, validate and route information from forms, PDFs and business documents.

Internal AI

Knowledge search

Search policies, guides, documents and internal knowledge with answers grounded in your own material.

Data

Monitoring + alerts

Watch websites, records or data sources for meaningful changes and trigger the right response.

Commerce

Payments + billing

Connect payment events to onboarding, service delivery, access, notifications and reporting.

Growth systems

Outreach

Research, enrichment, sequencing and follow-up systems built around the way your team actually sells.

Back office

Admin tools

Small purpose-built tools that remove repetitive admin without replacing your entire software stack.

Connect almost anything

Your tools.
One system.

Choose a source and a destination. We build the logic that carries data and actions between them, including validation, transformation, matching and the business rules in between.

Connection boardSelect a source + destination

ROUTE READY

SOURCE PORTS

THE BIT WE BUILD

SOURCEWordPress

→

DESTINATIONHubSpot

01Validate 02Transform 03Act

Business rules can sit anywhere in the route.

DESTINATION PORTS

Custom software

Stop bending the business around software.

When your team is living between spreadsheets, generic tools and manual trackers, the right answer can be one system built around the actual process.

✓Custom CRMs and pipelines ✓Dashboards and internal tools ✓Client portals and web apps ✓Connected data and automations

SpreadsheetPipeline tracker

Generic CRMHalf-used fields

Manual notesImportant context

ATLAS OPERATIONS

● LIVE

CUSTOM CRM

Sales pipeline

Live workspace

Pipeline value£84.2k

Open opportunities27

Automations today146

Current opportunities Select a record to inspect it

27 OPEN

3 shown View reflects your process, not ours.

Data collection + automation

Turn messy inputs into useful outputs.

Collect information from websites, files, APIs or existing systems. Clean it, enrich it, keep it updated and turn it into data your business can actually use.

01 / INPUT

Messy records

4 examples

WEBRAW

Northstar Ltd

Website missing • sector unknown

CRMRAW

Atlas Telecom

Website found • director missing

CSVDUPLICATE

Northstar Ltd

Same company appears twice

APIRAW

Harbour Events

Website found • sector found

02 / TRANSFORM

What actually happens

0 / 4

Duplicate detectedWaiting

Northstar Ltd appears twice.

Remove duplicate record

Website lookupWaiting

Northstar Ltd has no website stored.

northstar.co.uk found

Company enrichmentWaiting

Fill useful fields from matched sources.

Director + sector matched

Monitoring enabledWaiting

Keep the structured records useful over time.

Changes will trigger updates

03 / OUTPUT

Ready to use

Structured

CompanyWebsiteDirectorSector

Northstar Ltdnorthstar.co.ukMatchedTravel

Atlas Telecomatlas.co.ukMatchedTelecoms

Harbour Eventsharbour.coMatchedEvents

Forth Marineforthmarine.comMatchedMarine

USE IT ANYWHERE

CRMDashboardCSVAPIAlerts

AI where it earns its place

AI that can work, talk and know your business.

Agents, website chatbots, voice reception and internal knowledge systems become useful when they can reach the real context, tools and workflows around the task.

AGENT · READY TO RUN

Execution trace0 / 5 complete

Understand enquiry

CRM automation request from a telecom company.

CONTEXT

Check CRM

Existing Atlas Telecom record found. Last contact 94 days ago.

HUBSPOT

Research company

42 employees, London, broadband and telecoms.

WEB + DATA

Prepare response

Drafted against the enquiry and previous account history.

OPENAI

Update pipeline

Moved to Qualified and assigned to Nathan.

HUBSPOT

ZappFlow website assistant● ONLINE

VISITOR

Can you build a CRM that connects to our website and Stripe?

ASSISTANT

Yes. Roughly how many people would use it, and who needs access?

VISITOR

12 people across sales and operations.

ASSISTANT

Got it. I have captured a custom CRM, website integration and Stripe workflow. I can pass this to the team with the context attached.

Ask ZappFlow anything...

LIVE CALLNew patient enquiry

00:00

CALLER

Hi, I was hoping to book an appointment for Thursday afternoon.

AI RECEPTIONIST

Of course. Is this your first appointment with the clinic?

CALLER

Yes. Around half two would be ideal.

AI RECEPTIONIST

Thursday at 2:30 pm is available. I can book that now and send confirmation by text.

Internal knowledge12,480 chunks indexed

Ask: What is our process when a client asks to cancel within the first 30 days?

SOURCE 01 · CUSTOMER POLICYCancellation and notice periods

New customers may cancel within the first 30 days subject to the onboarding terms in section 4.

SOURCE 02 · OPERATIONS GUIDEEarly cancellation workflow

Create a cancellation case, notify the account owner and check whether implementation work has started.

SOURCE 03 · BILLING SOPRefund decision

Refund eligibility depends on completed onboarding work and third-party costs already incurred.

Grounded answerWAITING

Open a cancellation case first.

For a request inside the first 30 days, create the cancellation case, notify the account owner and check whether onboarding or third-party work has already started. The refund decision then follows the billing SOP based on work completed.

Customer Policy · Section 4Operations GuideBilling SOP

NEXT ACTIONCreate cancellation workflow?

The assistant can open the case with the relevant policy context attached rather than only returning an answer.

Done. Action completed.

Web

Your website should behave like a technology asset.

Build it, rebuild it, speed it up, improve accessibility and conversion, then connect the front end properly to the systems behind the business.

Performance Accessibility Conversion Integrations

northstar-demo.com CURRENT SITE

TRAVEL, YOUR WAY

Plan the trip you actually want.

The current site looks acceptable, but important performance, accessibility and lead-routing issues sit underneath it.

TRIP ENQUIRYTell us where you want to go

DestinationEmail

LANDS IN SHARED INBOX

CLS

ALT

FORM

Technology, not theatre

Not everything needs AI.

We use whatever gets the job done properly. Sometimes that is AI. Sometimes it is an API, a data pipeline or a piece of software built from scratch.

API

Connect it

</>

Build it

DATA

Collect it

Add intelligence

How we work

Short loop.
Real software early.

You explain the problem in business terms. We work out the technical shape and get something concrete in front of you quickly.

01 / Understand

Map the problem

What is happening now, where the friction is and what a good outcome looks like.

02 / Design

Shape the system

Choose the simplest useful architecture rather than forcing a particular technology.

03 / Build

Put it in your hands

Get a working version in front of the people who will actually use it.

04 / Refine

Make it belong

Tighten the details, reliability and edge cases until it feels native to the business.

Client feedback

Good work gets
asked back.

See selected work

“

Nathan has outdone himself in many ways. From thinking along with the project, providing options, very fast communication to bringing together a perfectly smooth end result. My next assignment is already almost ready.

DaveNetherlands

“

Exceptional service and delivery. Not only delivered what I asked for quickly and accurately, but provided additional outputs beyond what was asked for. Kept me informed at all stages.

NickUnited Kingdom

“

This is our second project with ZappFlow. Nathan is very responsive and has been more than happy to make changes where necessary.

AdeUnited Kingdom

Start with the problem

Got something you want built?

Give us the rough version. Pick what feels closest, describe the problem in normal language and we will work out the technical shape.

No technical brief needed•No commitment•Reply within 2 working days

What are we roughly building?Pick the closest. "Not sure" is completely fine.

What kind of problem is it?This helps us understand the shape of the project.

Give us the rough version.No polished spec. Just tell us what the business does and what you want to change.

Name

What does the business do?

What are you trying to build, fix, connect or automate?