Your target, measured.
Choose the response target your business actually uses. The tool measures compliance from every timestamp it can prove, with unanswered enquiries treated visibly rather than dropped from the denominator.
Free lead operations tool
HOW FAST DO YOUR LEADS ACTUALLY GET A REPLY?
Stop estimating speed-to-lead from memory. Upload real enquiry and first-response timestamps and see the response curve, SLA misses, unanswered leads and the exact records that waited longest.
YOUR TIMESTAMPSMeasure enquiry-to-first-response time from the export.
NO REVENUE GUESSWORKMeasure response speed and coverage from the timestamps you already have.
LOCAL RESCUE QUEUEThe exact slow/unanswered records stay in your browser.
Lead response auditLOAD THE TIMESTAMPS.
LOAD THE TIMESTAMPS.
FIND THE DELAYS.
Use a CSV or Excel export from your CRM, form inbox or enquiry log. Map the created and first-response columns, choose the SLA you actually care about, then run the audit locally.
Lead Response Time AnalyserRaw rows stay in this browser
DROP A CSV OR EXCEL EXPORT
At minimum: enquiry created + first response. Optional lead name/ID, owner and source fields unlock the local rescue and segment views.
File loaded
Timestamps without an explicit timezone are interpreted in your browser timezone (local time). Business-hours segmentation uses Monday–Friday and the hours above; overnight windows are supported. Confirm the created field is the actual enquiry arrival, not an older contact-record creation date. “First response” means whatever timestamp your export defines, so automated acknowledgements or non-human activity can make the metric look faster than genuine human follow-up.
CSV
Response audit
RESPONSE SUMMARY
What the timestamps prove
Prioritising the measured evidence…
RESPONSE CURVE
How quickly does the queue move?
Cumulative share of all enquiries with a recorded first response by each threshold. Unanswered enquiries remain outside every bucket.
RESCUE QUEUE
Which enquiries waited longest?
This list is generated locally from your rows and is never sent to the review model.
| Row | Enquiry | Created | First response | Wait | Owner | Source |
|---|
OWNER VIEW
Where does response drag cluster?
Operational timing only. This is not a salesperson-performance score.
| Owner | Leads | Unanswered | Median | Within SLA |
|---|
BUSINESS HOURS
Is the delay an after-hours problem?
WHAT LOOKS STRONG
Keep this working.
AUTOMATION PATTERNS
Where automation may help.
NEXT 30 DAYS
Fix the response system, not just the spreadsheet.
What it actually measures
Median is not enough.
Median can look healthy while a meaningful minority waits hours. P90 and the cumulative response curve show what happens to the slow end of the queue.
Find where time disappears.
When owner, source and time-of-day fields exist, the report shows where delays cluster. It still refuses to infer why they happened without evidence.
When the pattern is obvious
WHEN ROUTING IS THE DELAY, FIX THE HANDOFF.
Routing, alerts, acknowledgements, CRM updates and escalation rules are exactly the sort of workflow ZappFlow builds, but the free audit is useful whether you work with us or not.
ZAPPFLOW · AUTOMATION + INTEGRATIONSBuild the response system around the evidence.
Start a project →Questions.
Does ZappFlow upload my lead export?
No. CSV/Excel rows are parsed in your browser. The optional final review receives only aggregate/redacted metrics and finding keys, not lead names, emails, owner names or raw rows.
Does this tell me how much revenue slow replies cost?
No. Response-time research is useful context, but your actual conversion impact depends on channel, lead intent, sales process and market. This tool measures the response behaviour your timestamps prove rather than inventing a revenue number.
What if some enquiries have no first-response timestamp?
Blank first-response values remain visible as unanswered and count against SLA compliance. A non-empty response value that cannot be parsed is treated as a data-quality problem and excluded instead of being mislabelled as unanswered.
Can this judge salespeople?
No. The owner view is operational timing only. It does not know workload, lead quality, territory, shift patterns or whether the mapped “first response” field reflects every genuine contact.